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European Survey
The German Marshall Fund commissioned MORI (Market & Opinion Research International)
to collect the data for this survey in six European countries: Germany, France,
Great Britain, Italy, the Netherlands, and Poland. The survey was conducted
by telephone interviews in all countries via Computer Assisted Telephone Interviewing
(CATI) except Poland, where the telephone penetration is lower, and a face-to-face
Computer Assisted Personal Interviewing (CAPI) approach was used. In each of
the six European countries, a representative sample of 1,000 adults living in
private households was selected. Households were selected by a random digit
dialing approach. Pre-tests were conducted in all countries between May 13-22,
2002. The fieldwork for the survey was conducted between June 5 and July 6,
2002, by the institutes in the table below.
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Each partner agency used a random digit dialing approach that best suited the
country’s market with the aim of achieving interviews with a representative
national sample. The random last/next birthday method was used, where interviewers
asked to speak with the member of the household 18 years or older who had the
last/next birthday (except in Great Britain and Poland). This systematic respondent
selection technique has been shown empirically to produce samples that closely
mirror the population in terms of age and gender. In Great Britain and Poland,
respondents were chosen randomly, but quotas were set to ensure that a representative
cross section of the population was interviewed.
The completed interview lasted approximately 20 to 25 minutes. The overall average
response rate was 37%. Nonresponse in telephone interview surveys produces some
known biases in survey-derived estimates because participation tends to vary
for different subgroups of the population and these subgroups are likely to
vary also on questions of substantive interest. In order to compensate for these
known biases, data for each country was weighted according to known demographic
characteristics of the population (by age, sex, and education). For each individual
country, there were no significant differences between the weighted and unweighted
figures. The results in this report for the individual countries are therefore
unweighted. The figures for Europe as a whole are weighted on the basis of adult
population in each of the six countries surveyed.
All the figures given for Europe as a whole in this report include the “don’t
know” response alternative. In the documents released on September 4,
2002, the “don’t know” response alternative for Europe as
a whole were not included for 6 of the 32 questions. The inclusion of the “don’t
know” response alternative will slightly modify the results for the other
response alternatives (often by 1 or 2%).
For results based on the total sample in each of the six countries, one can
say with 95% confidence that the error attributable to sampling and other random
effects is plus or minus 3 percentage points. For results based on the total
European sample, the margin or error is less than plus or minus 1.4 percentage
points.
U.S. Survey
Harris Interactive conducted 2,862 telephone interviews in the United States
among men and women 18 years of age and older, using a random digit dialing
technique with a national probability sample. In order to ensure comparability
with the in-person Chicago Council studies of 1998 and previous years, personal
in-home interviews with a national probability sample of 400 men and women 18
years of age and older were also conducted, using an abridged version of the
telephone questionnaire that concentrated on questions repeated from 1998. All
interviewing of the general public was conducted between June 1 and June 30,
2002. Data for the telephone and in-person interviews were weighted separately
according to known demographic characteristics of the population and merged
to form a combined sample (n=3,262).
In order to explore a very extensive set of topics, many questions were asked
only of randomly selected subsamples of approximately 700 telephone respondents.
“Core” questions, including most of those repeated from 1998, were
also asked of the 400 in-person interviewees. Certain key questions were asked
of all 2,862 telephone interviewees or all 3,262 respondents.The margin of sampling
error in response frequencies varies negatively with the number of respondents
asked a question and positively with the closeness of opinion division. For
a fifty-fifty division of opinion (where margins of error are highest), at the
p = .05 level the margins of error in this study range from 1.7 percentage points
(for questions asked of all respondents) up to 4 percentage points (for questions
asked of 700 respondents).
Separate analysis of the telephone and in-person data reveals that, as the literature
would predict, there tend to be certain systematic “mode” differences
in responses. Telephone interviewees, for example, tend to give fewer “don’t
know” responses and to give more “positive” or first-option
responses (e.g., more perceptions of vital interests and more ratings of goals
as 'very important'). This does not mean that either method is incorrect; both
meet professional standards and accurately reflect responses by the populations
from which they sample. But mode differences do complicate the assessment of
opinion changes from the in-person surveys of 1998 and previous years. This
report is based on the combined 2002 telephone and in-person data set, which
mitigates mode differences. In addition, only those contrasts with previous
Council surveys that appear in both the 2002 combined data set and the 2002
in-person interviews taken separately are interpreted in this report as demonstrating
opinion changes. An exception is made for the “active part in world affairs”
question, for which the in-person responses do not show a significant change
from 1998, but the much higher level of activism displayed in the 2,862 telephone
responses is confirmed as indicating a real opinion change by others’
surveys conducted in 2002.
Chicago Council surveys have been carried out every four years since 1974. Prior
to 2002, all but the first were conducted by the Gallup Organization; Harris
conducted the 1974 survey.